Four primary reasons for white labelingThe following content originally appeared first on Vendasta Blog
In this section we will discuss the different reasons a business would want to white label, as well as the pros and cons of selling white labelled software and white labelled services. There are many reasons an agency may want to consider white labeling software and/or white labeling a marketing product, including: 1.) You want to expand your offerings (and quickly) Whether you want to attract new customers, keep the ones you have (reduce churn), or increase your basket size from you current customers, white labeling allows you to increase the scope of your current offerings. You may be an agency that specializes in reputation management, but your customers are asking for websites or SEO. How does one just jump into that? 2.) You want to land both more and bigger clients (scale, scale, scale) This point plays into the previous point slightly, but if you can offer more products and services, the more you will be able to attract the attention of bigger fish in the pond who need more than just one digital product or service fulfilled. You no longer want to be a one-stock shop, but a full-service agency that can be a one-stop shop that fulfills your clients every need, and so well, that they keep coming back. 3.) You want to enhance your company’s brand (be seen as a serious competitor) You want to add more products and services, but you want to do this under your company’s name. How weird would it look if you started offering SEO products or services under another brand’s name? Your customers may be a little confused and could lose trust in your business. Your clients come to you because they trust you and putting your trusted brand name on a white label product or service not only puts your brand name out there more, it further enhances your reputation as a trusted industry player. 4.) You want to get back to focusing on your core competency: sales (keep that sales funnel going) Developing a new software program or a new service takes a lot of energy and time, especially if you don’t know how to go about developing a program or how to develop the new service you want to offer. Adding a white labelled software or service (do your due diligence to make sure it is our guide will help), will save you a lot of risks, capital and time… things that many agencies or businesses for that matter do not have in excess.
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11/16/2023 06:31:43 am
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