Four primary reasons for white labelingThe following content originally appeared first on Vendasta Blog
In this section we will discuss the different reasons a business would want to white label, as well as the pros and cons of selling white labelled software and white labelled services. There are many reasons an agency may want to consider white labeling software and/or white labeling a marketing product, including: 1.) You want to expand your offerings (and quickly) Whether you want to attract new customers, keep the ones you have (reduce churn), or increase your basket size from you current customers, white labeling allows you to increase the scope of your current offerings. You may be an agency that specializes in reputation management, but your customers are asking for websites or SEO. How does one just jump into that? 2.) You want to land both more and bigger clients (scale, scale, scale) This point plays into the previous point slightly, but if you can offer more products and services, the more you will be able to attract the attention of bigger fish in the pond who need more than just one digital product or service fulfilled. You no longer want to be a one-stock shop, but a full-service agency that can be a one-stop shop that fulfills your clients every need, and so well, that they keep coming back. 3.) You want to enhance your company’s brand (be seen as a serious competitor) You want to add more products and services, but you want to do this under your company’s name. How weird would it look if you started offering SEO products or services under another brand’s name? Your customers may be a little confused and could lose trust in your business. Your clients come to you because they trust you and putting your trusted brand name on a white label product or service not only puts your brand name out there more, it further enhances your reputation as a trusted industry player. 4.) You want to get back to focusing on your core competency: sales (keep that sales funnel going) Developing a new software program or a new service takes a lot of energy and time, especially if you don’t know how to go about developing a program or how to develop the new service you want to offer. Adding a white labelled software or service (do your due diligence to make sure it is our guide will help), will save you a lot of risks, capital and time… things that many agencies or businesses for that matter do not have in excess.
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A new concept of ELO has been discovered — and that we all need a little more of it in our email marketing.
Just add ELOYou’ll probably have guessed I do not mean the sweet, sweet musical stylings of the popular 1970’s pop and rock combo Electric Light Orchestra. So what kind of ELO am I talking about? E: Emotion & Empathy If you want your subscribers to connect with you and your offers then you are going to have to demonstrate empathy. Use emotional triggers to evoke feeling, as well as appealing to logic and reason. Between the lines of your communication, through story and metaphor, you need to convey that you are a person just like them, almost like secret messages talking directly to your reader’s subconscious. You don’t need to fabricate a history to fit into some loss and redemption story or a Wild West hero-type template. Draw on your own anecdotes and messages to show your audience that you understand what they’re going through, because you’ve been in their same situation. L: List Leverage You’ve probably heard that your prospects might need to hear about your offer many times before taking action. This seemingly conflicts with the equally oft-touted advice to avoid bombarding your audience with stuff they do not care for. How do you keep communicating when so many people want to reduce email load? The answer is to segment your audience into lists. Ask people to raise their hands if they are interested in a particular kind of product or service, and put them onto a list where they can find out more about that thing and nothing else. You can easily launch two products at the same time without overwhelming either list, because each list will only be receiving the emails that promote the product in which they’ve expressed interest. Don't have a list? Ask your whitelabel marketing agency to do the hard work for you to generate an email list. Another way you can leverage lists is to get your offerings in front of lists belonging to partners and contacts that exactly match your most ideal prospects. Offer valuable content to their subscribers that is tuned to their interests. You’ll get a great response rate and you won’t burn out your own subscriber base. O: Objections The best launches are a conversation rather than a broadcast. Check your assumptions, and listen out for problems as you go through the launch. Ask for feedback constantly so your list will feel encouraged to tell you about problems or resistance. Make sure you communicate clearly to address those objections and fix any points of resistance. You might find out that there are problems you don’t really want to fix. You like using clever wording in your email marketing because you think it makes you one sweet talkin’ woman with a distinctive voice. But you might just be causing confusion and convincing your list that your product really isn’t right for them. Listen carefully to objections and fix them before they derail your launch. Works like strange magicELO might not put you on your way to setting a new world record. But by implementing these elements, you will gain many more sales and a deeper connection to your subscribers. Give it a try and watch the magic happen. And the next time you’re planning a launch, ask yourself if you need to add more ELO. Share and Enjoy: Social Media bug is catching on and what had been a restriction in business parlance sometime ago, has gradually marched on to become the highly efficacious marketing instrument in the current scenario. Initially, social media marketing, or simply SMM, was considered an entity exclusively for the big businesses stack. But this notion has undergone a significant shift, with a host of small and medium-sized businesses apparently turning to these innocuously crowded social networking platforms for spreading the word. Besides, the receding global credit crunch too has played an implicit role in enhancing the adoption of SMM technique. That shaky period has perceptibly made the entrepreneurs to switch to SMM as a cost-effective marketing proposition.
Despite all the virtues, there have been businesses which have their own qualms about the utility of SMM as a robust tool. Of those, businesses falling in the small and medium-sized bracket form the major proportion. This is perhaps because most of them don't exactly know the basic know-hows while foraying into SMM domain. Although running social media campaigns for small businesses might seem to be an immensely technical chore in the first go, but it's not that technical at all. And if you want save upon your marketing costs, then SMM could be the technique of choice. In a bid to make the most out of it, just keep following few guidelines in your mind. Prioritize what you want to promote: This is the most fundamental and perhaps the most important step for any business that is all set for opting SMM. You may have a bulky line of products or services to market, but talking about all of them simultaneously would inadvertently result in excessive information overload for your audience. It's always good to have discreet SMM campaigns for different products/services. This will eventually help you in the brand building exercise. Plus, your campaign would be more dynamic in this situation. Understanding social networks: Online sphere is simply inundated with a bevy of social networking sites and it often becomes difficult to choose the most relevant out of them. Have a feel of all the popular social networking platforms, and find out how they operate. Try to know the basic details of those networks, like their target-audience, number of active users, their geo-local penetration, and the likes. Keep all your senses wide open before deciding upon the social networking platform for launching your promotional campaign. What you need to learn: Learning SMM and SEO techniques in entirety is arguably a technical task for many. So, you have to be concise and precise in what you have to learn to make your social media campaign a success saga. Just take out sometime, say ten days or so, entirely for learning the functioning of social networks. Simply go through credible online sources and books for the same. Learning through interactive videos could be a handy option too. These three aforementioned guidelines in fact form the foundation stones for the people who have been looking out for ways to exploit the gold mine called social media. Just follow them and see the change you have been yearning for. |
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